Jose Jewellers beginnings began in 1978 when Noreen de Gouveia started a small business selling jewellery out of suitcases to people in their homes.  She also called on Companies to see staff during their lunch hours displaying jewellery and later collecting jewellery which needed to be repaired.  With the big demand for jewellery repairs, she opened the company’s first workshop in a small complex in Morehill, Benoni and began specialising in jewellery Manufacturing and Repairs.   Her daughters, Carmen and Odette, joined the business straight out of school.  Later on,   in 1985 we expanded into the retail sector.   With 34 years experience in the industry, our Family legacy and reputation has been established as Jewellers of trust and integrity.

Word of mouth referrals have been our most successful advertising method.  We have built excellent relationships with our clients over the years even down to the third generation.  We consider many of our long standing clients to be part of our family.  It’s been wonderful for us to see that many clients that have emigrated abroad still come back and deal with us when they visit South Africa. 

With our friendly hands on approach and individual attention we strive to make a lasting impression.


Noreen de Gouveia

our Founder & Mentor

Noreen is currently enjoying retirement whilst still being involved in important decisions in the business.

Carmen Amdur

Owner & manager

With 32 years experience in the trade Carmen specialises in Jewellery Design & Manufacturing and has extensive knowledge of diamonds, gemstones, jewellery valuations, various metals and manufacturing processes.  Carmen offers professional advice pertaining to Engagement Rings, Wedding Bands, Jewellery Remodelling and Design.

Amy Naude

Sales & Client Assistant

Our friendly Amy efficiently handles the daily running of the business from workshop control to jewellery and watch repairs as well as assisting clients in choosing the perfect gift.

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